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A leading independent publication about strategic branding worldwide.

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Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy

byMarion Andrivet

Brand Value Proposition: What Is It and How to Create One?

byMarion Andrivet

Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)

byMarion Andrivet

The Importance of Brand Localization (+ Successful Examples)

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3 minute read

Air France: Change Is In The Air!

Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its…

byMarion Andrivet

September 2, 2022