edeka - The Branding Journal

A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Receive our Monthly Newsletter

The Latest

The Importance of Brand Localization (+ Successful Examples)

3 Thought-Provoking Podcasts for Branding Enthusiasts

byMarion Andrivet

How to Define Accurate Buyer Personas for Strategic Branding

Illustration of a woman thinking with plants growing out of her brain

7 Areas You Should Nurture to Become a Better Brand Strategist

byMarion Andrivet

Read More

2 minute read

Advertising

5 Must-see Emotional Christmas Ads for 2015

Brands have already gotten into the Christmas spirit, with the annual avalanche of heart-wrenching TV commercials. Christmas ads…

byMarion Andrivet

December 2, 2015