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The Importance of Brand Localization (+ Successful Examples)

3 Thought-Provoking Podcasts for Branding Enthusiasts

byMarion Andrivet

How to Define Accurate Buyer Personas for Strategic Branding

Illustration of a woman thinking with plants growing out of her brain

7 Areas You Should Nurture to Become a Better Brand Strategist

byMarion Andrivet

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2 minute read

Name Change for RBS – But Will it Help Them Shake Their Tainted Reputation?

Most brands aim for global recognition and achievement, but for RBS (Global Banking Group, more commonly known as…

byAmanda Wright

May 10, 2016