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May 7, 2014

New Nivea Ad Features a Bracelet that Stops Your Children From Running Off at the Beach!

Read more New Nivea Ad Features a Bracelet that Stops Your Children From Running Off at the Beach!
May 2, 2014

Total Rebrand For Romanian Retailer Annabella

Read more Total Rebrand For Romanian Retailer Annabella
April 30, 2014

9 Famous Tech Companies Logo Evolution

Read more 9 Famous Tech Companies Logo Evolution
April 28, 2014

Super Gato: The Cat Food Brand That Thought About the Box

Read more Super Gato: The Cat Food Brand That Thought About the Box
April 24, 2014

Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!

Read more Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!
April 23, 2014

Air France: Change Is In The Air!

Read more Air France: Change Is In The Air!
April 18, 2014

Diesel’s ‘A-Z of Dance’ Competing With The ‘Move Your Lee’ Campaign

Read more Diesel’s ‘A-Z of Dance’ Competing With The ‘Move Your Lee’ Campaign
April 16, 2014

Dove Criticized For Its Recent Beauty Patch Experiment

Read more Dove Criticized For Its Recent Beauty Patch Experiment
April 15, 2014

Reebok Unveils Its New ‘Delta’ Logo

Read more Reebok Unveils Its New ‘Delta’ Logo

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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