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The Branding Journal

Latest Articles About Branding

Canadian company begs Apple to change their new iPhone’s name

Canadian company begs Apple to change their new iPhone’s name

October 3, 2015
Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign

Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign

September 21, 2015
Alphabet: the new surprising Google brand architecture

Alphabet: the new surprising Google brand architecture

August 19, 2015
Interview with Erich Joachimsthaler, Founder & CEO of Vivaldi Partners

Interview with Erich Joachimsthaler, Founder & CEO of Vivaldi Partners

August 13, 2015
Product Innovation: Lexus officially unveils its SLIDE hoverboard

Product Innovation: Lexus officially unveils its SLIDE hoverboard

August 10, 2015
Carlsberg launches a male grooming line made out of beer

Carlsberg launches a male grooming line made out of beer

August 5, 2015
Branding a Country: The Brand Peru

Branding a Country: The Brand Peru

May 14, 2015
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

May 6, 2015
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  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • The Club
    • Member Login
    • Join Today!
  • Subscribe!