A leading independent publication about strategic branding worldwide.
Brand Strategy
Brand Awareness
Brand Architecture
Brand Communications
Brand Experience
Brand Identity
Brand Positioning
Employer Branding
Ethical Branding
Personal Branding
Brand Management
Brand Awareness
Brand Equity
Brand Extension
Brand Image
Co-Branding
Rebranding
Top Case Studies
Jaguar Emerges as a Completely New Brand
New Coke: A Major Product Change Failure
The Gap Logo Redesign Fail
Tropicana’s Packaging Redesign Failure
Twitter’s Extreme Rebrand to X
Vegemite’s iSnack 2.0 Branding Disaster
Yellow Tail’s Clever Positioning Within the Wine Industry
All Case Studies →
Resources
AI Assistant
Cheat Sheet
Job Board
Newsletter
The Branding Community
All Resources →
Courses
NEW
Brand-Building
LIMITED SPOTS
Brand Improvement
Quick Win
Student Login →
Newsletter
Follow
The Branding Journal Newsletter
Follow Us On Social Media
Latest Articles About Branding
Latest Articles About Branding
Get Your FREE
Brand Strategy Cheat Sheet
FREE Brand Strategy
Cheat Sheet
Unlock Access →