Why Are Brand Values So Important (And How to Define Them)?
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!
Month: June 2022
2 posts
The Fundamentals of Luxury Branding
To date, the definitions of luxury are abstract and cannot be easily used by luxury brand managers. To achieve applicability, the authors uncover based on 2 studies common thematic elements that define luxury.