The Branding Journal
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what is brand equity
February 25, 2021

What is Brand Equity?

Read more What is Brand Equity?
beyondminds branding case study
February 14, 2021

Case Study: BeyondMinds’ Branding Journey

Read more Case Study: BeyondMinds’ Branding Journey
Brand Stretch Gen Z
January 12, 2021

How to Successfully Stretch Your Brand Into Gen Z’s Digital World

Read more How to Successfully Stretch Your Brand Into Gen Z’s Digital World
B2B Branding
December 11, 2020

B2B Branding: B2B Does Not Mean Boring to Boring

Read more B2B Branding: B2B Does Not Mean Boring to Boring
LIA 2021
December 3, 2020

Entries Now Open for London International Awards (LIA) 2021

Read more Entries Now Open for London International Awards (LIA) 2021
masterclass visual identity
November 1, 2020

MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge

Read more MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
Interview Ken Segall
October 29, 2020

Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac

Read more Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
audio sonic branding
October 9, 2020

Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity

Read more Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
co-branding strategy
October 6, 2020

What Is Co-Branding?

Read more What Is Co-Branding?
October 5, 2020

Reuters Events Launches Strategic Marketing USA

Read more Reuters Events Launches Strategic Marketing USA

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • What is Brand Equity?
  • Case Study: BeyondMinds’ Branding Journey
  • How to Successfully Stretch Your Brand Into Gen Z’s Digital World
  • B2B Branding: B2B Does Not Mean Boring to Boring
  • Entries Now Open for London International Awards (LIA) 2021
  • MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity

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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
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