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The Branding Journal

Latest Articles About Branding

Brand Personality: Definition, Examples, and How to Define Yours

Brand Personality: Definition, Examples, and How to Define Yours

August 9, 2022
Personal Branding: Why It Matters

Personal Branding: Why It Matters

August 4, 2022
Why Are Brand Values So Important (And How to Define Them)?

Why Are Brand Values So Important (And How to Define Them)?

June 10, 2022
The Fundamentals of Luxury Branding

The Fundamentals of Luxury Branding

June 5, 2022
The Best Way to Come Up With a Brand Name

The Best Way to Come Up With a Brand Name

May 15, 2022
Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market

Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market

January 12, 2022
Let Material Speak for Itself: the STUDIO DAM Approach to Branding

Let Material Speak for Itself: the STUDIO DAM Approach to Branding

January 6, 2022
What is Brand Architecture? Definition, Models, and Examples

What is Brand Architecture? Definition, Models, and Examples

January 5, 2022
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Recent Articles

  • Brand Personality: Definition, Examples, and How to Define Yours
  • Personal Branding: Why It Matters
  • Why Are Brand Values So Important (And How to Define Them)?
  • The Fundamentals of Luxury Branding
  • The Best Way to Come Up With a Brand Name
  • Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
  • Let Material Speak for Itself: the STUDIO DAM Approach to Branding
  • What is Brand Architecture? Definition, Models, and Examples

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  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • The Club
    • Member Login
    • Join Today!
  • Subscribe!