The Branding Journal is an independent online journal that publishes worldwide content about brand strategies.


avatar for MarionMarion

Marion is the Founder of The Branding Journal. Her passion for strategic marketing made her create The Branding Journal - with the objective to offer an online platform to branding professionals.


These are all the people who help make this website so great!

avatar for AmandaAmanda

Amanda is a copywriter with over 10 years’ experience in the world of marketing and communications. With an effective and no nonsense approach, she can look at any challenge with a creative and can do attitude.

avatar for BiancaBianca

Bianca Pal is a Senior Copywriter for strategic brand design agency StartJG. Based in the London studio, she has helped produce award-winning creative concepts for clients such as Barclays, with previous experience in PR and brand strategy.

avatar for DaryaDarya

Darya Loban is a co-founder of On Foot, a portable branding studio that creates unique brand experiences throughout the world. She is an expert in brand strategy and verbal identity with 6 years of professional experience, including strategic and creative supervision of McDonald’s, Belarus.

avatar for DelphineDelphine

Delphine Dauge is Agency Director at Brandimage Paris. She has an extensive background in branding and design, developing her brand management experience with prestigious brands such as L’Oréal, Crédit Agricole, Accor, Club Med, Unibail, G.H.MUMM, and Edrington. Prior to joining Brandimage Paris in 2010, she cemented her expertise in the branding of luxury goods at Carré Basset.

avatar for GabeGabe

Gabe Fenigsohn is a copywriter at Cardwell Beach [], a Brooklyn-based digital creative agency founded by the talent behind the E*Trade Baby Campaign. He and the CB team share the mission of uniting the brand building and marketing insights of Madison Avenue with the web and mobile product development innovations of Silicon Valley.

avatar for GabiGabi

Gabi is a freelance packaging & retail designer with more than 6 years experience, always using her architect skills to discover new perspectives. She has her own design studio – CreativeByDefinition - and worked with clients from all around the world, creating innovative & meaningful designs.

avatar for GrainneGrainne

Grainne Jordan is a Senior Copywriter at StartJG [], an independent, integrated creative agency specialising in brand, environment and interaction design.

avatar for KaliyahKaliyah

Kaliyah Dessa is a tech and sci-fi blogger from Lincoln, England. Apart from innovative tech, she is also into information technology and digital marketing ranging from social media to online brand awareness. She professionally works as a telemarketer. Get in touch with her via email:

avatar for KeithKeith

Keith Brock is the Chief Design Officer of Hanon McKendry, a JDA Worldwide company, and is responsible for directing the brand management, identity and outsource marketing practice as well as overseeing Hanon McKendry’s Colorado office. Keith was formerly Executive Creative Director for Landor Associates (San Francisco and Hong Kong), Design Director for Saul Bass and Founder/Principal of Envision Group Hong Kong and CSK in Colorado.

Laura MastersLaura Masters

Online marketing specialist at atom42 involved in the rebrand of a number of clients. Experience writing for clients from many different industries for their websites and blogs.

avatar for MarinaMarina

Marina Sanchez is SGK’s Director of Business Development for Latin America, in São Paulo. SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, we help our clients achieve higher brand performance. SGK’s global footprint spans 20 countries. SGK is part of Matthews International Corporation. For more information visit:

avatar for MatthewMatthew

Matthew's main interests in the field are in guerilla marketing and in brand extensions when used to re-inforce the parent brand(s). A graduate of European Management in the UK and of International Business in Spain, his professional background is in the management of reputation and intangible assets.

avatar for RyanRyan

Ryan's passionate about marketing, branding strategy, brand architecture and branding in general. His interest is piqued particularly with companies that re-invent themselves with a revised logo design strategy. Graduated with a Master's in Information Systems from the University of Sunderland, UK, followed by a work stint with British Telecom, Nissan Motors UK, MEGA, France and Pelagic Group, Singapore. Writing is something he took up recently and he's having fun doing what he loves!

avatar for SoniaSonia

Sonia is a branding strategist, involved in developing brand strategies and implementing marketing plans for iconic brands such as Aptamil, Cow & Gate, Lu and Playmobil. She can tackle any challenge, is very tenacious and has a passion for excellence.