What to Learn From Tropicana’s Packaging Redesign Failure?

Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At The Branding Journal, we like to feature branding success stories. However analyzing branding failures can sometimes be even more interesting, as it allows us to learn from past mistakes. Introduction Tropicana is a … Continue reading What to Learn From Tropicana’s Packaging Redesign Failure?