What to Learn From Tropicana’s Packaging Redesign Failure?

Share Tweet Share Pin Email Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design.  At The Branding Journal we like to feature branding success stories, however sometimes analyzing branding failures is even more interesting, as it allows us to learn from past mistakes.echo … Continue reading What to Learn From Tropicana’s Packaging Redesign Failure?