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September 21, 2015

Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign

Read more Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign
May 14, 2015

Branding a Country: The Brand Peru

Read more Branding a Country: The Brand Peru
May 1, 2015

What to Learn From Tropicana’s Packaging Redesign Failure?

Read more What to Learn From Tropicana’s Packaging Redesign Failure?
August 13, 2014

Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!

Read more Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!
July 23, 2014

Airbnb’s consistent rebrand focuses on the sense of belonging to a community

Read more Airbnb’s consistent rebrand focuses on the sense of belonging to a community
July 15, 2014

New services, logo and brand identity for leading employment website Monster.com

Read more New services, logo and brand identity for leading employment website Monster.com
June 24, 2014

From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO

Read more From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
June 19, 2014

B2B Branding: New Brand Story and Visual Identity for a Global R&D Company

Read more B2B Branding: New Brand Story and Visual Identity for a Global R&D Company
June 4, 2014

New visual identity for Australian Office Furniture Retailer Jason.L

Read more New visual identity for Australian Office Furniture Retailer Jason.L
May 17, 2014

Samsung To Rebrand London Heathrow’s Busiest Terminal as “Terminal Samsung Galaxy S5”

Read more Samsung To Rebrand London Heathrow’s Busiest Terminal as “Terminal Samsung Galaxy S5”

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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