He'll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his every move. And yes, he's on the cover of People. As Pope Francis delivers the message of…
Back in 2011, a new brand identity was born for the country Peru in South America. The process of creating the brand started in 2009 and was led by PromPeru (Peru Exports and Tourism Promotion Commiss…
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At The Branding Journal we like to feature branding succ…
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris. The department recently store unveiled a fresh identity with a new look and positioning! BHV stan…
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefi…
On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards, as well as a new communications platform called Monster Talent CR…
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and alcohol. Its main goal is to end the stigma and suffering of people af…
Cambridge Design Partnership is a Research & Development company that recently worked with UK based agency Moving Brands to give a clear and new direction to its brand strategy. Cambridge Desi…
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in order to distinguish itself from the rising amount of competitors, Jason.l decide…
Heathrow’s Terminal 5 is about to become ‘Terminal Galaxy S5” for two weeks to promote Samsung’s latest smartphone: the galaxy S5. It is the first time Heathrow has permitted a brand takeover of Termi…