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May 6, 2015

Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

Read more Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
January 22, 2015

The benefit of billboard brand rivalry

Read more The benefit of billboard brand rivalry
August 20, 2014

Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]

Read more Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]
July 24, 2014

Zoo Jeans: when lions, tigers and bears become fashion designers

Read more Zoo Jeans: when lions, tigers and bears become fashion designers
July 23, 2014

Greenpeace’s business card takes the form of a free Metro pass

Read more Greenpeace’s business card takes the form of a free Metro pass
June 27, 2014

Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial

Read more Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
June 9, 2014

Cif Cleans Up Offensive Graffiti in Romania

Read more Cif Cleans Up Offensive Graffiti in Romania
May 16, 2014

Yellow Tail: Clever Brand Positioning Within The American Wine Industry

Read more Yellow Tail: Clever Brand Positioning Within The American Wine Industry
May 13, 2014

PayPal updates its Logo And Brand Identity

Read more PayPal updates its Logo And Brand Identity
April 28, 2014

Super Gato: The Cat Food Brand That Thought About the Box

Read more Super Gato: The Cat Food Brand That Thought About the Box

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

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