The Branding Journal
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April 12, 2016

Male grooming brand Axe all set for refreshing new look.

Read more Male grooming brand Axe all set for refreshing new look.
February 5, 2016

Significant change for the Barbie brand: Barbie now has a new range of body types!

Read more Significant change for the Barbie brand: Barbie now has a new range of body types!
August 10, 2015

Product Innovation: Lexus officially unveils its SLIDE hoverboard

Read more Product Innovation: Lexus officially unveils its SLIDE hoverboard
May 6, 2015

Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

Read more Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
January 22, 2015

The benefit of billboard brand rivalry

Read more The benefit of billboard brand rivalry
August 20, 2014

Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]

Read more Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]
July 24, 2014

Zoo Jeans: when lions, tigers and bears become fashion designers

Read more Zoo Jeans: when lions, tigers and bears become fashion designers
July 23, 2014

Greenpeace’s business card takes the form of a free Metro pass

Read more Greenpeace’s business card takes the form of a free Metro pass
June 27, 2014

Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial

Read more Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
June 9, 2014

Cif Cleans Up Offensive Graffiti in Romania

Read more Cif Cleans Up Offensive Graffiti in Romania

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
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