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August 10, 2015

Product Innovation: Lexus officially unveils its SLIDE hoverboard

Read more Product Innovation: Lexus officially unveils its SLIDE hoverboard
May 6, 2015

Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

Read more Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
January 22, 2015

The benefit of billboard brand rivalry

Read more The benefit of billboard brand rivalry
August 20, 2014

Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]

Read more Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]
July 24, 2014

Zoo Jeans: when lions, tigers and bears become fashion designers

Read more Zoo Jeans: when lions, tigers and bears become fashion designers
July 23, 2014

Greenpeace’s business card takes the form of a free Metro pass

Read more Greenpeace’s business card takes the form of a free Metro pass
June 27, 2014

Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial

Read more Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
June 9, 2014

Cif Cleans Up Offensive Graffiti in Romania

Read more Cif Cleans Up Offensive Graffiti in Romania
May 16, 2014

Yellow Tail: Clever Brand Positioning Within The American Wine Industry

Read more Yellow Tail: Clever Brand Positioning Within The American Wine Industry
May 13, 2014

PayPal updates its Logo And Brand Identity

Read more PayPal updates its Logo And Brand Identity

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
Strategic Marketing USA, November 5 - 6, 2020

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