Today we want to share this timely political story from Siegel+Gale's branding team in the UK. The election is happening next Thursday, May 7th, and this interesting analysis reflects on how Siegel+Ga…
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit and a sense of humour. Here I've included two of the best ri…
Sometimes we tend to think that only consumer brands need to define a brand strategy. But it is also important for agencies and B2B companies to bring their brand to life in order to attract talent an…
The managers of a Japanese Zoo transformed their lions, tigers and bears into fashion designers for a fundraising initiative! Conceived by Japan-based I&S BBDO for the Kamine Zoo in Hitachi City,…
Havas Digital Russia and Greenpeace teamed up to create the EcoCard, a business card that offers free metro rides to their recipients. In order to differentiate itself from classic business cards, …
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference between how women and men perceive themselves. The commercial depicts women saying “sorry” …
Unilever-owned cleaning brand Cif, together with MRM Romania and McCann Bucharest, implemented a campaign that aims to clean the streets of aggressive graffiti that can influence kids’ personal develo…
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world’s most profitable brands in the industry. But how could a “new” Australian brand…
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A week ago, the company announced the release of its first communication campaign (produced by Hav…
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years, the brand had to face the arrival of big international competitors such as Cat Chow and Whiskies, which cause…