Brand Positioning

London’s Oxford Street Re-position their Brand in a Bid to Boost Sales

ByAmanda July 27, 2016

Male grooming brand Axe all set for refreshing new look.

ByAmanda April 12, 2016

Significant change for the Barbie brand: Barbie now has a new range of body types!

ByMarion February 5, 2016

Product Innovation: Lexus officially unveils its SLIDE hoverboard

ByMarion August 10, 2015

Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

ByMarion May 6, 2015May 6, 2015

The benefit of billboard brand rivalry

ByMatthew January 22, 2015

Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]

ByMarion August 20, 2014August 20, 2014

Zoo Jeans: when lions, tigers and bears become fashion designers

ByMarion July 24, 2014July 24, 2014

Greenpeace’s business card takes the form of a free Metro pass

ByMarion July 23, 2014July 23, 2014

Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial

ByMarion June 27, 2014