Are Big Brands The Answer For a Brighter Future?
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future for us all? The “us” being the world? Reported in July’s Trend Briefing this is certainly a possibi…
Brand
Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their diamond buyers. In an attempt to differentiate themselves as well as their diamonds,…
Different roles in a branding agency
There are a number of positions within a branding agency. Finding the right fit for you can be about finding out where your passion lies. All roles have an important and specific function but togeth…
What is the role of a Brand Manager? – Job Description
Brand manager might sound like a glamourous job. To be working on some of the biggest brand names in the world but brand managers also have a huge responsibility. As a result, they can play a pivota…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in an authentic way with both bourbon aficionados and aspiring experts. So sit back, pour a glass (…
Mazda to Focus on Brand Management to Increase Long-term Growth
The major car brand has seen a decline in sales at the start of 2016 and with the bigger picture looking even flatter, Mazda has decided to focus their brand on the future. With a new CEO in plac…
Interview with Nicolas De Santis on Branding The European Union
A few days ago we posted an article about the effect of Brexit on the European Union brand. Today, we are excited to unveil our recent exclusive interview with Nicolas De Santis, founder of "Brand EU"…
London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. Repositioning its brand and communications in a bid to align it more strategically with the envir…
LIA Awards – Introducing a New Verbal Identity Category
What About Naming? What about all the words? When London International Awards (LIA) became the first global awards to recognize the role of naming last year, they didn’t quite realize what they’d star…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s Oxford Street, the brand aims to allow visitors the opportunity to ask questions, t…