Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their diamond buyers. In an attempt to differentiate themselves as well as their diamonds,…
There are a number of positions within a branding agency. Finding the right fit for you can be about finding out where your passion lies. All roles have an important and specific function but togeth…
Brand manager might sound like a glamourous job. To be working on some of the biggest brand names in the world but brand managers also have a huge responsibility. As a result, they can play a pivota…
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in an authentic way with both bourbon aficionados and aspiring experts. So sit back, pour a glass (…
The major car brand has seen a decline in sales at the start of 2016 and with the bigger picture looking even flatter, Mazda has decided to focus their brand on the future. With a new CEO in plac…
A few days ago we posted an article about the effect of Brexit on the European Union brand. Today, we are excited to unveil our recent exclusive interview with Nicolas De Santis, founder of "Brand EU"…
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. Repositioning its brand and communications in a bid to align it more strategically with the envir…
What About Naming? What about all the words? When London International Awards (LIA) became the first global awards to recognize the role of naming last year, they didn’t quite realize what they’d star…
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s Oxford Street, the brand aims to allow visitors the opportunity to ask questions, t…
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has made the decision to change their brand mark to reflect their increasing…