The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them int…
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy, is perhaps one of the most important steps for any start-up. The brand will represent …
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking at their current strategies they acknowledged that if they were going to succeed…
The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future opportunities for the people of Tahiti. For the Islands of Tahiti a new nation brand was to be cr…
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for just one per cent of the £60.7bn feminine care industry. lucky patcher app no root …
Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should have been the launch of a new slogan, which enriches the identity of the city wit…
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch for 13 days only. The biggest catch? Diners will cook their own food. Swedish, DIY retailer Ikea is…
There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing creative brand visual identities targeted at men. We hope you'll find them inspiring…
The Italian notebook maker, is celebrating their creativity with the smell of coffee, as they extend their brand into a new market. Already making headlines, the new Moleskine Café based in Milan, ai…
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future for us all? The “us” being the world? Reported in July’s Trend Briefing this is certainly a possibi…