A Simple Definition of Brand Positioning
If you're a marketer or an entrepreneur, you've probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you!…
Brand
Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them int…
15 Questions Every Start-Up Should Answer When Creating Their Branding Strategy
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy, is perhaps one of the most important steps for any start-up. The brand will represent …
Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking at their current strategies they acknowledged that if they were going to succeed…
Reinvigorating The Brand Story of Tahiti
The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future opportunities for the people of Tahiti. For the Islands of Tahiti a new nation brand was to be cr…
Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for just one per cent of the £60.7bn feminine care industry. lucky patcher app no root …
What Went Wrong With Brand Guadalajara?
Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should have been the launch of a new slogan, which enriches the identity of the city wit…
Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch for 13 days only. The biggest catch? Diners will cook their own food. Swedish, DIY retailer Ikea is…
7 Manly Brand Visual Identity Designs
There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing creative brand visual identities targeted at men. We hope you'll find them inspiring…
Moleskine’s Brand Extension: A Café For The Creative
The Italian notebook maker, is celebrating their creativity with the smell of coffee, as they extend their brand into a new market. Already making headlines, the new Moleskine Café based in Milan, ai…