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Branding Strategy
16 posts
Top 10 Branding Books In 2023
DisclosureWe participate in Amazon’s Associate Program and receive a small commission on purchases made through the links in…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…
Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks…
The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content
The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is…
15 Questions Every Start-up Should Ask When Creating a Branding Strategy
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy,…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become…