From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing byAdomas Pūras
Read More 6 minute read Brand Extension Branding Strategy Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand? In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks… bySonia TrevisanSeptember 4, 2017